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B.Com Final Year Project PDF Download: A Survey on Employee Motivation and Job Satisfaction in IT Sector


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b com final year project pdf download



The tag defines a heading level 1 and the tag defines a paragraph. There are different types of tags for different purposes such as headings (h1-h6), lists (ul-li), tables (table-tr-th-td ), links (a), images (img), etc. You can use an online HTML editor such as [W3Schools] or [Codepen] to write and preview your HTML code. You can also use some HTML templates or examples to help you format your project report. For example, I found this [HTML Project Report Template] that you can use or modify for your own report. Here is a sample of how your project report might look like in HTML format: B.Com Final Year Project Report on Customer Satisfaction of Royal Enfield Motorcycles




By: Your Name




Course: B.Com (Hons)




College: Your College Name




Date: 20 June 2023




Acknowledgement




I would like to express my sincere gratitude to my project guide, Dr. XYZ, for his valuable guidance and support throughout the project. I would also like to thank the management and staff of Royal Enfield for their cooperation and assistance in conducting the survey. I am also grateful to the customers who participated in the survey and shared their opinions and feedback. Finally, I would like to thank my family and friends for their encouragement and motivation.


Table of Contents


















Introduction


Customer satisfaction is one of the key factors that determine the success of any business. It refers to the extent to which customers are satisfied with the products or services that they receive from a company. Customer satisfaction can influence customer loyalty, retention, word-of-mouth, and profitability. Therefore, it is important for businesses to measure and improve customer satisfaction on a regular basis.


Royal Enfield is one of the oldest and most popular motorcycle brands in India. It was founded in 1901 and is known for its iconic models such as Bullet, Classic, Thunderbird, Himalayan, etc. Royal Enfield has a loyal fan base and a strong brand image in the Indian market. However, it also faces some challenges such as increasing competition, changing customer preferences, quality issues, etc.


The objective of this project is to study the customer satisfaction level of Royal Enfield motorcycles in India. The specific objectives are:


  • To identify the factors that influence customer satisfaction of Royal Enfield motorcycles.



  • To measure the customer satisfaction level of Royal Enfield motorcycles on various parameters such as product quality, performance, service, price, etc.



  • To compare the customer satisfaction level of Royal Enfield motorcycles with other motorcycle brands.



  • To suggest some ways to improve customer satisfaction of Royal Enfield motorcycles.



The scope of this project is limited to the customers who own or use Royal Enfield motorcycles in India. The data for this project was collected through a questionnaire-based survey conducted online and offline. The sample size was 100 customers selected randomly from different cities and regions. The data was analyzed using descriptive statistics, correlation analysis, and chi-square test.


The methodology of this project consists of the following steps:


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  • Review of literature: This involves studying the existing literature on customer satisfaction and Royal Enfield motorcycles from various sources such as books, journals, websites, etc.



  • Design of questionnaire: This involves designing a questionnaire that covers the relevant aspects of customer satisfaction such as demographic profile, product attributes, service quality, price perception, etc.



  • Data collection: This involves conducting the survey online and offline using various methods such as email, social media, personal contact, etc.



  • Data analysis: This involves processing and analyzing the data using various statistical tools such as frequency distribution, mean, standard deviation, correlation coefficient, chi-square test, etc.



  • Data interpretation: This involves interpreting the results and findings of the data analysis in relation to the objectives and research questions.



  • Report writing: This involves writing the project report based on the outline and format given by the college.



The limitations of this project are:


  • The sample size may not be representative of the entire population of Royal Enfield customers in India.



  • The data may be subject to errors or biases due to respondents' perceptions or responses - The data may not reflect the current or future trends or changes in the market or customer behavior.



Conceptual Framework


The conceptual framework of this project is based on the following concepts and models:


  • Customer satisfaction: Customer satisfaction is defined as "the degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers" (Business Dictionary, 2021). Customer satisfaction can be measured by various methods such as surveys, ratings, reviews, feedback, etc. Customer satisfaction can be influenced by various factors such as product quality, service quality, price, brand image, customer expectations, etc.



  • Customer loyalty: Customer loyalty is defined as "the degree to which a customer will select a particular brand when a purchase from that product category is being considered" (Business Dictionary, 2021). Customer loyalty can be measured by various indicators such as repeat purchases, referrals, retention, advocacy, etc. Customer loyalty can be influenced by various factors such as customer satisfaction, trust, commitment, value, etc.



  • Service quality: Service quality is defined as "the degree and direction of discrepancy between customers' service perceptions and expectations" (Parasuraman et al., 1988). Service quality can be measured by using the SERVQUAL model, which consists of five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Service quality can affect customer satisfaction and loyalty.



  • Price perception: Price perception is defined as "the process by which consumers translate prices into meaningful cognitions" (Zeithaml, 1988). Price perception can be measured by using the price-quality relationship, which states that consumers tend to associate higher prices with higher quality and vice versa. Price perception can affect customer satisfaction and loyalty.



The conceptual framework of this project can be represented by the following diagram:



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